Cultivating a following online and in-person requires creativity, dedication and commitment. In an industry that is constantly shifting and changing, it is essential to set personal goals and build a recognizable brand that is authentic and personalized. Faith and April will share the REAL Deal…and BTW - it doesn’t happen overnight!
Part 1: Branding and Media Presence - This workshop is designed to help you tell your story and share your passion online. Whether you are just starting out, or have already taken steps to promote your wellness business, this session will help you refine your brand and learn how to authentically share your offerings with your audience. Topics include: social media, media strategy, creating valuable content, follower engage and connection, personal branding, and video creation.
Part 2: Yoga Retreat Planning and Marketing 101 - The many benefits of presenting retreats include: helping your students deepen their experience of yoga; global travel; and financial rewards. However, to effectively design, market, sell and lead a retreat requires innovative strategies, detailed planning and tight execution. In this discussion, learn: what details to consider and questions to ask yourself before thinking about destination; effective ways to choose a location; pros and cons of partnering with retreat planning companies or another yoga teacher; sensible prices, budgets and profit; how to create a unique experience; sales and marketing strategy; and how to build your retreat clientele.
Friday, 3pm-6pm, 7:45pm-9pm
**This is a component of Faith Hunter's 300hr Yoga Teacher Training Program.**
Investment: $525 or $475 (early bird)